Establishing the Target (Audience)

     For this post, I decided I'll be conducting some research on target audiences for the two genres I am thinking of doing my portfolio project on. 

    The target audience for Romantic Comedies are typically females of a wide range of ages. For example, RomComs such as the films in the  "Mamma Mia" franchise catered better to older women who are also fans of ABBA's music and were old enough to remember the first "Mamma Mia" film. However, for the sequel "Mamma Mia! Here We Go Again!", the marketing team behind the film hoped to make the most of nostalgia created by ABBA's music and the first movie itself. An article from the Los Angeles Times labeled Mamma Mia's target audience as "usually neglected during the summer."

    The target audience for horror and thriller movies is typically young males (typically ages 15-24). This is likely due to this group being more aggressive by nature and enjoying adrenaline rushes created by these types of films. Horror films also tend to include male protagonists, creating a deeper connection and relationship between the target audience and the characters in the film. For example, a thriller that captivated a wide audience was "A Quiet Place" (2018). While it did have a wider target audience because of its star-studded cast, it proved to be more successful among young male adults than any other age and/or gender demographic.

    Although I know my group's project will have a limited audience, I want to create a product that will be accessible and appealing to a wide group of people, and most importantly, one that my groupmates and I can be proud of.

 

References: https://www.latimes.com/entertainment/movies/la-ca-mn-sneaks-mamma-mia-book-club-20180426-story.html